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Attorneys run a high profit margin business but are mostly still old school with traditional marketing efforts. Billboards, funny TV commercials, Radio, Magazines, Yellow Pages, etc. . . Speaking generally, all these forms of advertising are a shot in the dark. There are no guaranteed projections as to how many qualified customers will view your advertisement or how many of those prospective customers will convert into your customer.
Search Engine Optimize your website to be listed on Google and reduce your AD-SPEND exponentially!
Times have changed. Nearly 80% of your prospective customers use Google, Yahoo!, and MSN to find a provider of any major product or service before they pick up the yellow pages or phone book. If you need specific information on how to optimize your site, contact an SEO Company that will provide you with either free advice, a free analysis or explain how their services will benefit your specific vertical on the major search engines. Ask them what keywords THEY rank for and ask them how the track all of their personal results. If they can’t do it for themselves, they probably can’t do it for you.
Why does search engine marketing yield such high returns?
The search engines are very smart. Every time someone searches for a specific keyword, they record it. After many years of recording data, they have a database that tells you how many people search for a keyword every day (approximately). As a result, you are able to effectively target specific keywords, create accurate projections, and calculate ROI to some degree.
The most important component of any advertising campaign is tracking. When it comes to search marketing, EVERYTHING is trackable. Website tracking software will tell you how many people came to your website, where they came from, and where they navigated once they reach your website.
The cost for Search Engine Marketing is far lower than any other traditional forms of advertising. However, search engine marketing cost per lead will always vary. It may cost as little as $.29 and as much as $100 per lead. The cost per lead is based on:
• Areas of practice
• Paid and/or Search Campaign Type
• Fees for SEM services
Search Marketing cost per lead will vary based on the tools utilized (Paid VS. Natural). Long term, natural search engine optimization (SEO) will yield a much lower cost per lead because you are not paying every time someone clicks on your advertisement (PPC).
With that said, how can you determine the ROI (return on investment) per dollar you spend?
TV, Radio, Billboard, and similar advertising mediums are truly meant for branding.
One of the biggest challenges you’ll face as business owner is weighing the cost versus ROI when marketing your products and services. TV, Yellow Pages, Radio … all carry a higher entry-level fee, with thousands of dollars every year budgeted without a guarantee or targeted data to backup the potential return on investment. Some law firms spend more than $500,000 each year on these more traditional advertising mediums, while many others spend between $10,000-$50,000 per year.
Traditional Advertising Examples
• Cost of Billboard Advertising: $700 to $2,500 per month
• Cost of Ten Billboards: as much as $25,000 per month
• Cost of Full Page Major Newspaper: as much as $25,000 for one day
Get on the search engines! www.AttorneysDelivered.com has a great lawyer marketing platform and is a great place to start.
Search engine marketing continues to prove itself as the most effective form of marketing for more than a decade. However, taking the next step is difficult. Search engines aren’t going anywhere. Computers are not going anywhere. In the United States, 76% of the population owns a personal computer and this number is rapidly growing!
Nearly 10 billion searches were performed in February 2008 alone! Did anyone find you?
Information provided by SEO Company, Qualified Impressions, LLC.